Play Just Got Serious
The Toyota Avalon had a serious image problem. Most people thought of it as a car only old people drove. So we wanted to show how much fun (and trouble) you can get into without the need of an adult diaper.
Easter Egg alert: I used my wife's birthdate in the Alexa ad. I wanted to use her social security number but was advised against it.
![[Blank] in Seven](https://d1qg2exw9ypjcp.cloudfront.net/assets/prod/106092/400x300-9_cropped_1697739814_p1hd4iperd4351khh15ub16l81slt3.png)
