Take it for a Spin

Watching product demos for cars are boring AF. So we made one that was just plain AF (Awesomly Fab). Running on Facebook and Youtube, we created a 360 ad where viewers could explore different features of the Highlander by just spinning their phone around. Not only did this ad increase traffic on Toyota’s site, but also the number of viewers stricken with vertigo went up 400%. Win win! 

Best to view link on desktop or Youtube app for 360 functionality.